Khalid Al Mohsinawi
Khalid Al Mohsinawi is the president of Muscle Body Nutrition (MBN) and has led MBN Netherlands since its official start in 2019. His work centers on developing the brand through distribution, partnerships, athlete support, events and direct contact with the fitness community.
Building MBN in the Netherlands and Europe
MBN Netherlands was established to give the brand a stronger presence in the Dutch and European market. The focus has been practical from the beginning: make official MBN products available, build reliable distribution, support customers directly and create long-term relationships with athletes, gyms, retailers and business partners.
Close to athletes and the fitness community
For MBN, growth is not limited to online sales. The brand is active around bodybuilding and fitness through competitions, expos, athlete support, sponsorships, product presentations and direct contact with visitors. This keeps the company connected to the people who actually use the products and follow the sport.
Events, sponsorships and brand presence
MBN has been represented at bodybuilding and fitness events in the Netherlands, across Europe and internationally. The goal is consistent: make the brand visible, support the community and give customers and athletes the opportunity to meet the team directly.
International direction
From the Netherlands, MBN serves customers and works with partners across Europe and internationally. The European operation combines online sales, retail relationships, events and direct customer service, while the broader MBN network connects the brand with athletes and customers in multiple markets.
Leadership through long-term relationships
Khalid's role within MBN is closely tied to continuity: maintaining the identity of the brand while building new opportunities with athletes, retailers, event organizers and customers. The emphasis remains on official products, direct communication and a professional presence around the sport.
Developing reliable access to official MBN products in the Netherlands and Europe.
Maintaining direct contact with athletes, coaches, gyms, customers and partners.
Supporting bodybuilding and fitness through stands, sponsorships and activations.
Expanding MBN through long-term partnerships and international reach.
To learn more about MBN products, availability, retail points or business cooperation, use the WhatsApp contact on the website or email mbn.nl@hotmail.com.